The influential voice of the modern Arab world, with the purpose of elevating mindsets to inspire consistent human growths.  

Strategic lead behind Anas Bukhash and #ABtalks, overseeing key projects to elevate the brand while maintaining its distinct positioning.

Overseeing #ABtalks from pre-production to post, blending structure and creativity to produce episodes that stay true to the show’s authentic voice.

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Leading brand storytelling that balances consistency, emotion, and authenticity across every touchpoint. Crafting stories and visuals that feel genuine, intentional, and lasting.

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Leading guest strategy - scouting, researching, and securing impactful voices that reflect the show’s vision of authentic and diverse human conversations.

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Shaping #ABtalks’ digital voice through intentional strategy and storytelling, while crafting content with purpose and precision. Building conversations that connect audiences worldwide.