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This was the second edition of Highway Gallery where billboards of selected artworks are displayed on SZR. As drivers pass by and tune into a specific radio channel, they would hear influencers share facts about the piece and why they particularly like it. The campaign’s key message is that art is for everyone; of all professions and interests, and not only for artists. Bukhash Brothers managed the influencer selection, coordination and confirmation of participation (at FOC), and also conceptualized, produced and edited every video that the influencers shared.
CONCEPTUALIZATION INFLUENCERS' SELECTION VIDEO PRODUCTION
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