1. Overview

 

1.1. Aim of this Policy

 

Bukhash Brothers and #ABtalks are committed to respecting your privacy and protecting your personal data. This Privacy Policy (the “Policy”) explains how we collect, process, and use the personal data you provide when you access our websites, websites www.bukhashbrothers.com, www.abtalks.ae and shop.abtalks.ae (the “Websites”), when you make purchases through these platforms, or when you interact with us through any of our services (collectively, the “Services”).

 

This Policy informs you about the types of information we gather, the purposes for which it is used, and your rights under applicable data protection laws. We encourage you to read this Policy carefully to understand how your data is handled.

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1.2. Modification of this Policy

 

We may update this Policy from time to time to reflect changes in legal requirements, our practices, or the introduction of new services. Any modifications will take effect immediately upon publication on our websites. We recommend reviewing this Policy periodically to stay informed about how we protect and process your personal data.

 

1.3. Our role and responsibility

 

Bukhash Brothers and #ABtalks act as data controllers for the personal data processed on their Websites. This means we determine the purposes and means of processing your personal data. When you make purchases or interact with our Services, we are responsible for ensuring that your personal data is processed in compliance with applicable privacy laws.

 

1.4. Data protection officer

 

We have appointed a data protection officer responsible for monitoring compliance with this Policy and applicable privacy regulations. The data protection officer can be contacted for any questions regarding this Policy at the contact information provided this Policy.

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2. Key principles

 

The personal data collected allows us to provide our Services, understand your preferences, communicate with you, secure our Websites, and improve your overall experience. We ensure that data is collected, stored, and processed only for legitimate purposes, in accordance with applicable laws, and that it is not kept longer than necessary.

 

3. How we collect and use your personal data

 

3.1. Data you provide directly

 

We collect information that you voluntarily provide when using our websites or Services. This includes, for example, creating an account, registering for newsletters, making purchases, requesting support, or contacting us by phone or email. The information you provide may include your name, email address, phone number, billing and shipping details, payment information, transaction history, and preferences such as product sizes, styles, or other interests.

 

This information is necessary for us to process orders, respond to your requests, provide services, and deliver a personalized experience. Should you choose not to provide mandatory information, we may be unable to complete your order or respond to certain requests.

 

3.2. Data Collected Automatically

 

When you use our websites, we may automatically collect certain information about your device and browsing behavior. This includes your IP address, browser type, operating system, pages visited, time spent on the site, and interaction with our content. We use cookies and similar tracking technologies to analyze site performance, enhance your experience, and deliver targeted communications and marketing.

 

Geo-location data may also be collected if you enable location-based services to locate our stores or relevant events. Calls to our customer service may be recorded for quality and training purposes, and you will be informed of this during the call.

 

3.3. Data about third parties

 

In certain situations, you may provide information about other individuals, for example, when purchasing and sending a product to someone else. We only use this information to complete the transaction and will not use it for marketing purposes unless the individual explicitly consents.

 

3.4. Social networks

 

If you follow or interact with us on social media platforms, including Instagram, YouTube, X, Facebook, TikTok and LinkedIn we may collect information about you to better understand our audience and assess engagement with our products and Services. This information is used in accordance with applicable laws, such as when you provide consent or request communication. We do not control how social media platforms use your data and encourage you to review their privacy policies.

 

3.5. Purpose of processing

 

Your personal data is processed for various purposes. These include enabling the creation of accounts, processing orders, managing payments, shipping products, responding to inquiries, delivering customer support, communicating promotions and updates, improving our Services, preventing fraud, ensuring website security, and fulfilling legal obligations.

 

Your data may also be used to create anonymized reports and statistics for internal analysis to enhance our services and tailor our offerings. When applicable, processing may rely on your consent, especially for marketing communications, profiling, or social media interactions.

 

3.6. Legal basis for processing

 

We process personal data only when legally permitted. This may include when processing is necessary to perform a contract, comply with legal obligations, pursue our legitimate interests, or based on your explicit consent. When relying on legitimate interests, we ensure that your rights and freedoms are respected and that the processing does not override your interests.

 

4. Data sharing and transfers

 

Your personal data may be accessed by authorized personnel within Bukhash Brothers or #ABtalks for operational purposes. Data may also be shared with service providers or subcontractors who support our Services, such as payment processors, delivery companies, IT service providers, or marketing agencies, strictly for the purposes of performing their services.

 

We may transfer your data internationally to our affiliates, partners, or service providers outside your country of residence. Such transfers are made in compliance with applicable laws, and contractual safeguards or equivalent mechanisms are implemented to ensure adequate protection of your data.

 

Data may be disclosed to comply with legal obligations, regulatory requirements, or to protect the rights and interests of Bukhash Brothers or #ABtalks.

 

5. Duration of retention

 

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Order and transaction data are kept for the duration of the client relationship and until the expiry of warranties. Payment information is securely deleted once the transaction is completed, unless needed for compliance with legal or regulatory obligations. Customer accounts remain active until you choose to close them or remain inactive for three years, after which we may contact you to confirm whether you wish to continue receiving communications or maintain your account.

 

Data collected for marketing purposes, newsletters, or contact requests is retained for up to three years from the last interaction. Connection logs and cookie-related data are retained for up to thirteen months, consistent with regulatory requirements.

 

6. Security

 

We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, loss, alteration, or disclosure. Our systems are equipped with industry-standard protections, including secure servers, encrypted communications, and access controls. Service providers and subcontractors are bound to maintain confidentiality and implement security measures aligned with applicable laws.

 

7. Your rights

 

You have the right to access, correct, or delete your personal data, and to request the restriction or objection of processing where applicable. You may withdraw consent at any time for data processing based on consent, and you may exercise your right to data portability where applicable.

 

You also have the right to provide directives regarding the handling of your personal data after death. To exercise these rights, you may contact our data protection officer or Customer Service as outlined in this Policy.

 

8. Marketing communications and opt-out

 

You may withdraw consent to receive marketing communications at any time by using the unsubscribe links in emails or newsletters, or by contacting our Customer Service. If you opt-out of marketing communications, you may no longer receive personalized offers, updates, or targeted advertising. You may also manage cookie preferences through your browser or our cookie management tools.

 

9. Cookies and tracking technologies

 

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and display relevant content or advertisements. Cookies may be used to remember your preferences, optimize the website functionality, and perform analytics. You may manage or disable cookies through your browser settings, although this may affect the functionality of the Services.

 

10. Links to third party websites

 

Our websites may contain links to third-party websites. We are not responsible for the privacy practices, policies, or content of these external sites. We encourage you to review the privacy policies of any websites you visit to understand how they collect and use personal data.

 

Contact

 

For any questions, requests, or concerns regarding this Privacy Policy or the processing of your personal data, you may contact our Customer Service through the “Contact Us” section on our websites, by email, or by postal mail.

 

Bukhash Brothers

 

By email: legal@bukhashbrothers.ae
By post: Bukhash Brothers, Alserkal Avenue, Warehouse 14 - Al Quoz Industrial Area 1 - Dubai, United Arab Emirates

 

#ABtalks

 

By email: contact@abtalks.ae
By post: #ABtalks, Alserkal Avenue, Warehouse 14 - Al Quoz Industrial Area 1 - Dubai, United Arab Emirates

 

Last updated: September 2025