BB Brain
Notes from the team on brand, content, and paid growth. What we test, what we learn, and what we would do differently.
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Vertical is not a crop of a landscape master. A production view from Dubai on what shooting vertical-first actually changes: platform safe areas, rigging a camera on its side, blocking two-shots, mixing for mute, and how to specify the deliverable list.
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Creator supply in the GCC grew about 75 per cent in two years, yet Kantar finds only 27 per cent of creator content ties back to the brand. What a UAE brand should actually expect in 2026, from tier selection and briefs to measurement and wasted spend.
We built a box of homegrown products, matched it to creators whose taste already pointed that way, and asked for nothing back. No media buy, no script, no rate card. Here is how it worked, and what we would change.
The thinking is free. Putting it to work is the part we get paid for.