This was the Nescafe Dalgona Twist Challenge where influencers added their cultural twist to the classic Dalgona recipe using selected flavors of Nescafe mixes, and then challenged their followers to do the same. It was UGC oriented as a challenge and gift hampers were prepared as awards to the ‘best’ creations. The influencers created their own content. Bukhash Brothers conceptualized, implemented and monitored the campaign from start to finish including building each hamper from scratch.