Work
Work we are proud of
Campaigns, films, and productions built with brands across the Middle East. Every project below is a case study you can read end to end.
7 selected projects
- 01
Golden Hour
AllSaintsBrand Film
We created a cinematic short-form film blending fashion, emotion, and the subtle beauty of Dubai at dusk. Shot entirely during golden hour with a real couple, it captured AllSaints' edgy aesthetic through fluid cinematography and storytelling that felt more like a movie than an ad.
Read the case study
- 02
Privé Ramadan
ArmaniCampaign Film
A visually compelling Ramadan campaign for Armani Privé featuring Anas Bukhash, weaving cultural storytelling with advanced VFX in the Dubai desert. The film merged themes of renewal and reflection with cinematic, luxury-grade production and was amplified across Armani's global channels and titles like GQ Middle East.
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- 03
2024 Festival
BREDCampaign Film
An immersive campaign film for the BRED 2024 Festival, celebrating the fusion of tradition and modernity. Shot across Abu Dhabi's Yas Bay Waterfront with more than 10 talents and integrated VFX, it captured the festival's neo-culture energy and ran across BRED's digital platforms.
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- 04
Performance Hijab
LululemonBrand Film
An empowering brand film introducing Lululemon's Lightweight Performance Hijab to the Middle East. Following real women through gym, mountain, and beach, the campaign highlighted breathability, freedom of movement, and performance while staying true to cultural identity.
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- 05
Eid 360 Campaign
Charles & KeithBrand Film
A Ramadan campaign for Charles & Keith's 2021 collection built on the ripple effect of inspiration, from poetry to calligraphy to jewelry. A minimal, craft-focused film traced one idea transforming across three creative disciplines, reflecting the season's values of consciousness and contentment.
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- 06
Deep Range Campaign
MentholatumContent Series
A versatile content series for Mentholatum's Deep Heat, Deep Relief, and Deep Freeze, positioning each product as a real-life pain-relief solution. Three films per product spanned sport, travel, and work-from-home scenarios, unified by CGI and branded motion graphics across every major platform.
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- 07
Expanding Our Footprint In The Middle East
Instax FujifilmRegional Campaign
Instax and Fujifilm across three markets, produced separately rather than re-cut from one regional film. Nine vertical films, three each for Saudi Arabia, Kuwait and Iraq, every one carried by a different person through a city they already know, with the print coming out of the camera in frame.
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