Case study
Golden Hour with AllSaints
We created a cinematic short-form film blending fashion, emotion, and the subtle beauty of Dubai at dusk. Shot entirely during golden hour with a real couple, it captured AllSaints' edgy aesthetic through fluid cinematography and storytelling that felt more like a movie than an ad.
Brand Film
Objective
To craft a short-form branded video that captures AllSaints' edgy, effortless aesthetic through a stylized, cinematic portrayal of the golden hour in Dubai. The goal was to elevate their social media content with an emotionally resonant story that blends fashion, lifestyle, and location.
Approach
- Talent and story: cast a real couple for genuine chemistry, roaming the city at dusk.
- Locations and lighting: curated rooftop views and street backdrops featuring Dubai's skyline subtly, shot exclusively during golden hour.
- Aesthetic elements: AllSaints wardrobe paired with warm, mood-driven music and handheld, fluid cinematography.
Challenges
- Timing golden hour: capturing the perfect light across multiple setups. With less than an hour of ideal lighting, every team (wardrobe, talent, DOP) had to be in sync.
- Balancing brand and local context: featuring Dubai subtly without making it the focal point, incorporating local identity without turning the skyline into a cliche backdrop.
Results
- Achieved a cinematic, emotionally resonant visual often likened to a film trailer.
- Garnered high engagement rates, strong organic shares, and positive audience comments praising its storytelling depth.
- "Feels like a film, not an ad, exactly how we want AllSaints experienced."
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